Friday, December 3, 2010

The Weekend Business Challenge 2: the glorious results

NVSBS spent a wonderful Thanksgiving weekend in appreciation of our blessings and in speculation about corporate social responsibility. Now, with another WBD weekend behind us, NVSBS would like to present two articles about the practical implications of corporate social responsibility.

Today, we'd like to feature several words by Nikolay Safonov, CEO of NVS Business Solutions. Sasha's article on CSR will come in the next post on the NVSBS blog, so tune back in on Sunday, comment, subscribe, and enjoy the world of small opportunities for improvement.


The Internship Program that Might Save the World

Some can argue that corporate social responsibility can only coexist with diminished profit. I would like to offer a form of CSR that creates value for shareholders.

There are tons of high-school dropouts that end up in depressed sectors of economy with very little hope for social elevation. In the meantime, corporations suffer from high staff turnover, and consequential losses from the “Rookie effect”.

What if the corporations offer internship not only to university students, but to these outsiders too? Sounds crazy? But listen. When an internship is positioned as a “one shot” opportunity, disadvantaged applicants will take this opportunity to break away from their misery very seriously. Meanwhile, they will have a taste of the corporate environment, which can give them an impulse to go back to school.

In addition, during the internship they will acquire skills that are difficult to acquire in a different atmosphere. These will open up their choices in regards to employment.

Eventually, when the expertise gap is closed, high school drop-outs will be much more inclined to apply for a job in a fostering company.

As a result, everybody will win. The society will see the number of people living below a poverty line decrease. Companies will recruit loyal, skillful and dedicated staff.

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