Sunday, November 21, 2010

What is corporate social responsibility? The Weekend Business Challenge 2


Corporate social responsibility – which people also call by other interesting names like CSR, sustainability, and corporate conscience – is a model of business behavior that regulates a company in a way that aims toward generating benefit to the society. This CSR entails activities that range from making donations to nonprofit organizations and hosting recycling programs to making social responsibility the entire company's pivotal goal. In its strongest form, CSR runs next to social entrepreneurship. It is unclear however which form of CSR bring the most monetary profit, and whether it is appropriate for profit and social responsibility to stand next to each other in the same discussion.

After a brief break, NVSBS is coming back to challenge your minds with a new Weekend Business Challenge. This time, we would like to hear your ideas fire up into a discussion of corporate social responsibility. Do you believe that CSR is necessary in the modern world or, rather, that it creates inefficiencies that hurt society? We'd like to hear every one of your ideas about how to best implement sustainability in a corporate environment.

When I think about CSR, my mind inevitably arrives at the thought that today, too many businesses participate in their actions because they think they are supposed to. Too companies create environmental sustainability programs because of a lack of better ideas. Unless your firm transforms the wind into energy, these commitments to alien goals will not be able to bring much benefit.

So what should we do? You tell me, and I will tell you.

This challenge will run until Sunday, November 28th. Once we have all your submissions on the twenty-eighth, I will read and feature them in the post for that day. Also, I will answer my own questions and I expect that our collaboration will leave everybody with fresh ideas and satisfaction from spreading wisdom and increasing the world's well-being meter as a team.

No comments:

Post a Comment

Related Posts with Thumbnails