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Friday, December 31, 2010
Why hire without industry experience
The new business development manager presses for a lower-cost source of coffee beans in a cafe that prizes its own fair trade values. The new marketing officer gets fed up with daily mandatory dessert tastings while working for a trendy bakery in the middle of a busy city.
Both the cafe and the bakery are the companies that they are because of their staff's original quirks that the companies do not have to accommodate to survive. The new employees don't fit in - and that doesn't mean they are bad workers. Their values just don't correspond with your firm's.
That is where hiring on a rolling basis would be handy. Looking out for the right people for a venture when it doesn't have a particular role to fill takes pressure off the hiring process and therefore allows the firm to find the people that would make it what it aims to be.
With that said, the new employees do not have to have specific skills - since there aren't certain positions they would fulfill. Instead, they would create their own roles within the company by bringing their own quirks and passions to the table. Any technical skills can then be acquired already on the job (this should be especially easy considering that the new guy loves working at the firm. Those who don't love it shouldn't be hired.)
Industry experience might even become an obstacle in this situation. Having worked at another place that offers similar products as yours, the person's output will be impacted by the rival's values. A conflict of corporate differences would then not help any business that seeks to have its individual voice. And any firm, at that, should aim to do just that.
Friday, December 10, 2010
How and why to become a non-profit for a day
However, putting sincerity behind a company's pledge to care for its stakeholders does not come as easily as we'd wish. Since most firms exist for the sake of generating profits, corporate motivations oftentimes naturally conflict with working to improve the society's well-being. People can get greedy, which is especially difficult to control in a firm with multiple employees. The more players there are in the picture, the higher the chances that responsibility gets diluted and, as a result, nobody cares enough to do what is right: There is always somebody else within the company to blame for one's mistakes. This goes true both for having multiple workers under the same roof and for multiple firms sharing the same market.
A good way to isolate your company's profits from your company's goodwill to ensure that both survive and prosper is to regularly devote a portion of your company's time to seeking benefit for the society, while acting as a normal for-profit the rest of the year.
An excellent example of this alternative CSR strategy is Google's 20% time program. Under this plan, Google allows its engineers devote every Friday purely to projects that interest them personally. As a result, creative thinking is encouraged and is not bogged down by profit-seeking, which leads to the extraordinary innovations that we know Google to introduce for the world. Couldn't get more responsible.
Another example of this temporary non-profiteering is to pick a day each month where your staff's performance is measured on a scale other than sales or profits. If you are a dentist, for example, and you own a few offices, offer a prize to the office whose wait in line was shortest at the end of the day. Or reward the salesperson who decreases gas usage per sale from month to month. This is fun to do and can be very rewarding for your bottom line, even though the exercise aims at isolating your firm from its income statement as much as possible for one day.
Friday, December 3, 2010
The Weekend Business Challenge 2: the glorious results
NVSBS spent a wonderful Thanksgiving weekend in appreciation of our blessings and in speculation about corporate social responsibility. Now, with another WBD weekend behind us, NVSBS would like to present two articles about the practical implications of corporate social responsibility.
Today, we'd like to feature several words by Nikolay Safonov, CEO of NVS Business Solutions. Sasha's article on CSR will come in the next post on the NVSBS blog, so tune back in on Sunday, comment, subscribe, and enjoy the world of small opportunities for improvement.
The Internship Program that Might Save the World
Some can argue that corporate social responsibility can only coexist with diminished profit. I would like to offer a form of CSR that creates value for shareholders.
There are tons of high-school dropouts that end up in depressed sectors of economy with very little hope for social elevation. In the meantime, corporations suffer from high staff turnover, and consequential losses from the “Rookie effect”.
What if the corporations offer internship not only to university students, but to these outsiders too? Sounds crazy? But listen. When an internship is positioned as a “one shot” opportunity, disadvantaged applicants will take this opportunity to break away from their misery very seriously. Meanwhile, they will have a taste of the corporate environment, which can give them an impulse to go back to school.
In addition, during the internship they will acquire skills that are difficult to acquire in a different atmosphere. These will open up their choices in regards to employment.
Eventually, when the expertise gap is closed, high school drop-outs will be much more inclined to apply for a job in a fostering company.
As a result, everybody will win. The society will see the number of people living below a poverty line decrease. Companies will recruit loyal, skillful and dedicated staff.