Today, we have a fun list of the different channels that you may want to consider when brainstorming for your marketing campaign. The honest truth about idea generation is that, despite your elaborate knowledge of all your choices, your proficiency may evaporate under pressure. Consequently, we encourage you to come back to this list whenever you experience marketers’ block.
1. Magazines
2. Educational webinars
3. Newspapers
4. Direct mail
5. Brochures and flyers
6. Company website
7. Directories
8. Philanthropic activities
9. Newsletters
10. Community service programs
11. Master classes for the public
12. Google directory
13. Pay per click banners on partners’ websites
14. Podcasts on your website
15. Billboards
16. TV ads
17. Writing books about your expertise
18. Infomercials
19. TV appearances
20. Point-of-purchase advertising
21. Radio appearances
22. Telemarketing
23. Coupon books
24. Podcasts on iTunes
25. Corporate blog
26. Twitter
27. Roadside banners
28. Personal blog
29. How-to videos
30. Search engine optimization
31. E-mail blasts
32. Personal e-mails
33. Press releases
34. Facebook
35. Radio
36. Google AdWords
37. National TV
38. Local TV
39. Phonebooks
40. Consumer guides
We are not saying that these channels are necessarily good. Nor are we attempting to provide the fullest list of advertising channels there is. The quality of these options will depend upon the purpose that you set for them. 40 is a small number compared to the potential amount of ideas you can create after looking at the list. So please enjoy and indulge whenever necessary without any strings attached.
As for now, we are closing up shop until Thursday, the day when we finalize our first ever Weekend Business Challenge. Nick and I have already received some answers in our e-mail, and we encourage the rest of you to chip in as well, through comments or e-mail. What easier way is there to:
a) get your voice heard,
b) develop your understanding of fine business practice, and
c) be featured (i.e. get free public exposure) on a read and respected business advice blog?
As far as I am concerned, I will contribute to this challenge. You should as well.
We wish you a bright start of the week – and look forward to hearing your feedback, seeing new subscribers, and summing up the WBC on Thursday.
NVS Business Solutions focuses on small businesses. Like us, they are tailored to be lean, fast-paced and flexible to the needs of their customers. Smaller businesses have the ability to react quickly to changes in the market and exploit these opportunities. We take the same approach in dealing with you, our client.
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